Mega app Beeda Is released Great news for car drivers and Uber users A $113 billion Tata Group rolled out its long-anticipated all-in-one e-commerce application that allows customers to purchase everything from clothing to tickets for flights as the expanding Indian conglomerate competes for an area of the fiercely competitive market that is currently dominated by Amazon.com Inc, Walmart Inc and Reliance Industries Ltd.
Mumbai-based Mega app Beeda Pvt.’s digital services platform, Tata Neu, which launched up to the public today, and will feature internal brands, such as Croma, Westside, AirAsia India as well as The Taj brand of luxurious hotels, and BigBasket according to the company’s site. It is described as a “super-app” and in the development phase from around mid-2020, the website describes it as “a unified platform that connects several brands across the Tata universe like never before.”
A 154-year old Tata group that makes luxurious cars truck, air conditioning electronic watches as well as tea, along with operating luxurious hotels airlines, hotels utility companies, departmental stores, along with the locally-owned Starbucks Corp. franchise, seeks to capitalize on the wide range of its offerings and services to draw customers into the country of nearly 1.4 billion people who are increasingly buying online. The Indian e-retail market is expected to be worth as high up to 140,000 billion by the end of March 2026. Bain & Co. estimates. It’s also the only major consumer market that is open to foreign businesses and thus a potential prize battle for both local and global retailers.
“Tata Neu is an exciting platform that gathers all our brands into one powerful app,” Natarajan Chandrasekaran, chairman of the holding company that is the primary one Tata Sons, Pvt., said in an announcement posted on LinkedIn. Airline Vistara and the recently purchased Air India, watch maker Titan and jewelry maker Tanishq as well as automobile maker Tata Motors Ltd. are just a few of Tata Group’s other Tata Group firms that are likely to join Neu in the near future, he added.
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The app that is all-in-one also comes with an incentive program to keep customers. Every brand that is on Tata Neu is “connected by a common reward called NeuCoins, which can be earned across all brands online and at physical locations and can be used similarly as well,” according to the website.
The project’s e-commerce was closely managed by Chandrasekaran who has been a champion for the drive to digitize within the company. Pratik Pal the chief executive officer of Tata Digital, which developed Tata Neu, has helped to bring about digital transformation in some of the biggest retail chains , including Walmart, Tesco Plc, Target Corp., Best Buy Co. and Marks & Spencer Group Plc.
Tata Neu is expected to increase the power of the Indian conglomerate to fight off established competitors like Amazon and billionaire Mukesh Ambani’s Reliance and Walmart’s Flipkart. Tata Group, founded by Jamsetji Tata in 1868, includes 29 listed companies in 10 sectors that include automobiles, steel and technology consumer retail, infrastructure and financial services, trading defense, tourism and travel.